ABOUT LURU
How do you take something as boring as a sock, and convert it into a styling accessory that makes defining style statements. How to turn socks from just boring part of the wardrobe into a cool way of self-expression.
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DESIGN
How we design our socks sits right at the intersection of comfort, functionality and style. Our innovative designs offer the best of all worlds.
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FUNCTIONALITY
Whether it's performance on the playground or simply comfort for all-day wearing purpose, our socks won't let you down.
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STYLE
Some of us don't want to walk down the regular path, we don't want 'average'. Some of us don't like wearing regular boring socks. Some of us are 'different'.